Asus Zenfone Selfie (ZD 551KL) promises to show the best of you

Asus, the Taiwanese multinational computer hardware and electronics company, has successfully marked its presence globally and found its way into Business Week’s “InfoTech 100” and “Asia’s Top 10 IT Companies” rankings. Asus entered into smartphone business few years back with their Zenfone series to “Inspire Innovation”. The series has made a mark in big markets like India, China and other Asian Countries. In this review, we look at Asus Zenfone Selfie (ZD 551 KL) to get some insight about the way Asus may have tried to inspire innovation. 

The first look at the device will amaze you with its Ergonomic Arch design. Asus with no fuss gets easily adjusted in your palm and look good. Its body has a slim profile. While over all it measures 156.6x71.0x10.8 mm, it is just 3.9mm at the edge. With 170g  of total body weight, Asus is a bit heavier device than most though. But, users can feel free to keep this device in bag or pocket without a fear of getting scratches or crack, because it has the protection of the latest Corning Gorilla Glass 4. Zenfone allow its user to flaunt their style and move like stud with shades such as pure white, chic pink and aqua blue.

On display front, Zenfone Selfie is 5.5 inch long. The device is equipped with Full HD IPS display that offers 1920x1080 high-screen resolution. With 403 Pixels Per Inch and Asus TruVivid technology, the device provides excellent picture intensity and color clarity. To enhance the overall visual experience Asus has added new features to its User Interface called ZenUI. The upgraded UI includes Zen Motion, Snap View, Trend Micro Security and ZenUI Instant Updates that ensure security and privacy and enhance usability.

Zenfone Selfie has Android 5.0 lollipop on board including Qualcomm Snapdragon 615 MSM8939 chipset with Octa-Core processor that make the device work fast. It comes in two variants 2GB RAM/16GB Memory and 3GB RAM/32GB memory that can be further expanded up to 128GB through MicroSD card, which is certainly a huge storage capacity. On the whole the device allows you to explore, choose, download and use lag free.

Camera is the USP of this device. It particularly grabs your attention when you note that both primary and secondary cameras are 13MP. It will most certainly bring smile on the face of selfie lovers. To make you “See the perfect you”, Asus compiled back camera with five-prism Largan Lens with 88- degree, wide-angle framing, and dual LED real tone flash. Moreover, for the selfie lovers, it has added HDR and Laser auto-focus to the front camera. Interestingly, along with all those looks, great specs and a powerful front camera, Asus has equipped Zenfone Selfie with an equally powerful battery of 3000 mAh battery.

Considering all the specification, it is clear that Asus Zenfone Selfie (ZD 551 KL) has a way to get attention of smartphone lovers, particularly selfie loving youth. In the last but not the least, the price of the device is equally attractive. In the Indian market, the price tag is around INR 18000, which seems pretty good for the kind of specifications and superior technology that this device comes with.

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Lenovo K80 Simply Outshines Asus Zenfone 2

Asus and Lenovo moved many eyelids across the globe when they announced smartphones with 4GB RAM. Lets’ find out how the two first 4 GB Devices i.e Asus Zenfone 2 ZE551ML and Lenovo K80 compare with each other. 

Starting with dimensions Asus Zenfone size is 152.5x77.2x10.9mm and it weighs around 170gm, where as Lenovo K80 is 150.0x77.2x8.50mm and weighs 158gm. However, there is no difference in the display screen size and quality as both the devices come with 5.5” Full HD (1080p) IPS LCD capacitive touch screens. Both the devices run on Android 5.0 Lollipop operating system (OS). The most important feature is the 4GB RAM that allows both device for faster switching between various applications. In the sea of similarities the only distinguishing factor is the slight difference in the processor where Asus Zenfone acquires a slight edge in processing capacity as it powered by Intel Atom 2.3 GHz Quad-Core processor that offers a slightly better clock speed than Lenovo K80 which is powered by Intel Atom 1.8 GHz Quad-Core processor. Both devices have 13 megapixel rear cameras with LED flash and 5 megapixel front cameras with a fixed focus.

As far as connectivity is concerned both have Wi-Fi capabilities (802.11 a/g/b/n/ac), Bluetooth v4.0 and dual SIM slot. In terms of connectivity, both devices are available in 2G, 3G and 4G, depending on the market. In the Indian market, Asus Zenfone is priced at around INR23,000, where as Lenovo K80 is around INR17,000.

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Asus Zenfone 2 ZE551ML vs Lenovo K80: How much extra for the feel good factor?

Asus moved many eyelids world over when in January 2015 it announced world’s first smartphone with 4GB RAM, but the outright advantage was short-lived as Lenovo too announced a 4GB RAM smartphone. But, there is more to a smartphone than just the random access memory. Therefore, we decided to do a comparative analysis of the two first 4GB RAM devices i.e. Asus Zenfone 2 ZE551ML and Lenovo K80.

We begin with the overall dimensions. Asus Zenfone size is 152.5x77.2x10.9mm and it weighs around 170gm, where as Lenovo K80 is 150.0x77.2x8.50mm and weighs 158gm. However, there is no difference in the display screen size as both the devices come with 5.5” screen size. Also, both the devices are available in Full HD (1080p) IPS LCD capacitive touch screens and have 1920x1080 pixels resolution, which provides similar viewing experience. Furthermore, both the devices come in multiple colours: Asus Zenfone is available in red, silver and gold where as Lenovo K80 is available in red, silver and black. The major difference in look and feel is on two accounts: firstly, while Asus Zenfone comes in a metallic hairline finish, Lenovo K80 has a plastic body. Secondly, Zenfone lays its claim to be the smartphone with the thinnest edges, 3.8mm, ever. Both the metallic finish and thin edges make Zenfone stand out.

Both the devices run on Android 5.0 Lollipop operating system (OS) that provides for exceptional user interface and user experience UI/UX and boast of 4GB RAM that allows for faster switching between various applications. Both of them also have an internal storage of 32 GB which is expandable to 64GB via microSD. However, Asus Zenfone acquires a slight edge in processing capacity as it powered by Intel Atom 2.3 GHz Quad-Core processor that offers a slightly better clock speed than Lenovo K80 which is powered by Intel Atom 1.8 GHz Quad-Core processor. Therefore, the only distinguishing factor influencing the performance of the two devices is the slight difference in the processor power.

Looking at the cameras, both the devices once again have similarly powerful primary (rear) cameras of 13MP with auto focus LED flash for high quality images and secondary (front) cameras of 5MP for good quality selfies. Furthermore, both the devices have Wi-Fi capabilities (802.11 a/g/b/n/ac), Bluetooth v4.0 and dual SIM slot. In terms of connectivity, both devices are available in 2G, 3G and 4G, depending on the market. In the sea of similarity, the first major difference between Asus Zenfone and Lenovo K80 comes in the form of battery capacity. While Zenfone has an impressive 3000mAh battery, Lenovo K80 simply outshines Zenfone with a 4000mAh battery capacity.

Considering that both the devices have more or less similar specifications, we looked at the price tag too. In the Indian market, Asus Zenfone is priced at around INR23,000, where as Lenovo K80 is around INR17,000. With its overall superior specifications, Lenovo K80 seems to be worth its price. However, the relatively higher price of Asus Zenfone seems less on account of slightly better processor but more for its metallic hairline finish meant to make the device stand out. The key question is how much extra the customers would be willing to pay for the feel good factor, if at all?

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