Friday, 18 December 2015

Micromax launches their new Yu Yutopia flagship smartphone

Is it going to be the world’s most powerful phone? With the tagline of ‘The world’s most powerful phone’, Micromax’s subsidiary Yu has just launched its Yutopia smartphone. The phone is priced at Rs 24,999 (app. 400 USD) and packs in it a 4 GB DDR4 RAM, 32GB internal storage expandable to 128GB.

Yutopia packs a 5.2” screen with WQHD IPS display technology. It runs on 1.5GHz octa-core, Qualcomm Snapdragon 810 processor and also sports a fingerprint scanner. According to the makers of the device, Yutopia is a revolutionary phone since it features the compelling ‘Around Yu’ services. The ‘Around Yu’ offers services in travel, food, entertainment etc. all packed into one window for the users.

The dual SIM, 4G enabled phone runs on Android 5.1.1 and is powered by 3000mAh battery which also has Quick Charge 2.0 feature that charges 60 per cent in 30 minutes. It comes with a 21 megapixel rear camera and an 8 megapixel front snapper. Additionally the smartphone also features an alert slider for easy and quick access to custom notifications.

“Yutopia was really about proving that we can create a flagship smartphone. We are not in the race to be number one or number two or how much are we going to contribute to Micromax. It’s about our vision as a brand, can we give the customer a special experience. We don’t want to be another version of a similar hardware company,” says YU Advertiser Rahul Sharma.

“We are proud that this flagship is completely designed and made in India. Manufacturing for components is done by Compal in Taiwan, but the rest of the process is done in India in our factory in Rudrapur in Uttarakhand,” YU’s Spokesperson says that the Phone is a made in India, even though the box for the review unit notes that the phone is made in China.

Considering that we have witnessed a really competitive smartphone market this year, where in, the phone makers have tried to provide the best in the most economical way possible, Yu surprises us by overpricing its flagship Yutopia. As per the specifications of Yutopia, except for the 4GB RAM on which Yu claims its powerfulness, one has to hunt for what better and more it offers.

Some of Yu’s competitors are Obi Worldphone SF1, One Plus2, Asus Zenfone 2, Lenovo Vibe S1 etc. some of which offer a similar RAM at a lesser price. However, Yu also comes with a promise of future upgrade to Yutopia 2 with its ‘Assured Upgrade Program’. Pre booking for Yutopia began on Amazon this week and the phones will be shipped from 26th Dec’15.