Micromax YUREKA AO5510 poses tough challenge to Xiaomi Mi4i

The emerging global smartphone giant Xiaomi has done exceptionally well with its model Xiaomi Mi4i not only due to its great specifications and design but also the disruptive pricing strategy that the company has followed. On the other hand, Micromax, a much older player in the smartphone market than Xiaomi, too has played equally smart, may be even smarter, with its smartphone model YUREKA AO5510 that combines great specifications with equally great price. Therefore, we decided to have a spec to spec contest between Xiaomi’s Mi4i and Micromax’s YUREKA AO5510 to see how they compare with each other. 

DESIGN AND BUILD: Micromax YUREKA AO5510 comes in the dimensions of 154.8x78x6-8.8mm and weighs 155g where as Xiaomi Mi4i comes in dimensions 138.1x69.6x7.8mm and weighs 130g. YUREKA has rounded edges and a little curvy body, which gradually thins out from middle towards its edges. On the other hand, Mi4i, styled like iPhone, is a bar shaped device curved at all four ends and is relatively smaller and sleeker looking device. Moreover, YUREKA comes in only one grey colour, Mi4i offers a range of colours, including yellow, blue, white and pink. 

DISPLAY: The larger overall dimensions reflect in the display screen size, as Micromax YUREKA AO5510 comes with 5.5 inch display screen, larger than Mi4i which has 5 inch screen. Furthermore, YUREKA has IPS screen type with Gorilla glass, where as Mi4i comes with fully laminated OGS glass with IPS 178° wide viewing angle. In addition, Mi4i further makes up for the smaller screen size by offering a resolution of 1920x1080, which is 1280x720 in YUREKA. While the YUREKA has the size advantage, Mi4i is equipped to offer a better viewing experience. 

OS & PROCESSOR: Micromax YUREKA AO5510 runs on Android’s Lollipop 5.0.2 version operating system (OS) where as Xiaomi Mi4i packs its customised MIUI interface supported by Android’s Lollipop 5.0.2. So, when it comes to the OS, both the devices are front runners by any market reference, especially considering the price at which the two devices come. On the processor front, Xiaomi packs second-gen 64-bit Octa-core Snapdragon 615 processor with Cortex-A53 cores clocking speeds at 1.7 GHz, where as Micromax YUREKA AO5510 is powered by Octa-core SoC Qualcomm Snapdragon 615 clocking speeds at 1.5GHz, which makes the two devices almost comparable. 

RAM & STORAGE: There is a tie once again between the two devices, as both are having 16GB of internal storage and 2GB of RAM. But it’s the expandable memory where the Micromax YUREKA AO5510 takes a lead, as its memory can be extended via a MicroSD card upto 32GB but this option is not available in Xiaomi Mi4i.

CAMERA & BATTERY: Both, Mi4i and YUREKA AO5510, both have a commendable 13MP primary cameras that can record videos in full HD at 1080p and 5MP secondary cameras. On the battery front, while Mi4i boasts of 3120 mAh battery, Micromax YUREKA has 2500 mAh battery capacity. However, YUREKA’s battery is removable but this option is not available in Xiaomi device.

CONNECTIVITY: On the connectivity front both Xiaomi Mi 4i and Mircomax YUREKA AO5510 are 4G enabled dual-sim phones with Wifi 802.11b/g/n and Bluetooth 4.0 version in YUREKA and WiFi 802.11 b/g/n and Bluetooth 4.1 in Mi4i 

CONCLUSION: Both the smartphones power a punch. While they match neck to neck on processor, operating system (OS), cameras and connectivity, there are points where they differ. While YUREKA comes with an advantage of larger screen size, expandable memory and removable battery feature, Xiaomi offers better display quality and larger battery capacity. The potential buyer may have to look at the trade offs and then weigh them against the respective costs while making a choice. Taking the Indian market price as a reference, we note that Xiaomi Mi4i is priced at INR 13,000, where as Micromax YUREKA is priced at Rs.9,000.