Obi Mobiles enters Africa with its animal series smartphones

Obi Mobiles, co-founded by John Sculley, the former CEO of Pepsi Cola and Apple, has recently entered the Africa smartphone market with an interesting range of smartphone models named after animal names. Obi is the latest entrant in the East Africa’s mobile market, starting with Kenya and Tanzania. Considering the options available in the market to choose from, Obi distinguishes itself with its Silicon Valley lineage. 

This series of Obi smartphones are particularly aimed at young people. “The youth all over the world sees smartphones as expression of their personality and an extension of themselves”, says Sculley. The story shall be no different in Africa where, where young people are keen to associate themselves with beautifully designed, high quality smartphones. Various models are interestingly named after animals such as Racoon S401, Fox S453, Wolverine S501, Leopard S502, Octopus S520, Crane S550, Hornbill S551 and Power GO F240 and come on attractive price points. The devices are more than your regular smart phones. They are stylishly smart.

Sculley personally attended the Nairobi launch. Apart from the launch event, a cultural ceremony was held to ordain Sculley as an elder of the famous Massai tribe of Kenya, which was an interesting way to establish a cultural contact with the people. Sculley also announced that his venture capital firm Obi Ventures would invest in select East African entrepreneurs, and that he would extend Obi Ventures to other countries in the regions as the brand established itself. Understandably Obi Mobiles has tied up with DESPEC, a leading distributor in EMEA, to handle the dictribution of obi devices to key retailers in the region.

There was a buzz that Obi Mobiles is soon going to launch its next series of smartphones that are expected to offer a combination of state of the art technology, superior specifications and some exceptionally innovative designs.